Creative Geelong
The brief for this project was to create a new fictional brand identity for Creative Geelong, May’d Festival and Third Space Gallery + Digital. Creative Geelong supports various creative projects and programs, and they foster a space for creatives to thrive.
Creative Geelong wanted an updated brand identity that would expand its public profile. I decided to redefine Creative Geelong’s target audience to focus on emerging creatives in Geelong.
The May'd Festival is a yearly event by Creative Geelong to showcase the works of local creatives. It is an opportunity for artists and makers to sell their work and build connections with others in the field. The May'd store showcases the works of local artists year-round, allowing them to get their name out there and sell their work.
Third Space Gallery + Digital is a gallery space for experimental artists from worldwide. Its mission is to provide a space for international artists to show their work to audiences from Geelong, and it is an initiative supported by Creative Geelong.
